Post by nelsonelias on Feb 27, 2024 5:19:16 GMT -5
How many times have you heard the phrase “Advertising is the soul of commerce”? I would like to talk about this very inflated phrase and the concept of the "soul" of commerce. Because in a world that increasingly travels on different channels, parallel to traditional ones, marketing experts have a more strategic role, aimed precisely at communicating the soul of products or services. If you think that the lively world of social media is a showcase with too many distractions, think that you have to find the strength to make your company and your product stand out by defining communication strategies, in the midst of a sea of advertising. How you do it? With Advertising, which, for those who know about communication, is almost a constantly evolving science, which forces continuous updates. The beauty of ADV is precisely this: it forces us to always test ourselves and bring out all our creativity. Make effective use of Advertising in your communication strategies thanks to our guide that you can download for free.
The ADV Channels Where should advertising be conveyed? Obviously there are two types of channels: The traditional ones ( posters, billboards, press, TV, radio, cinema, billboards ) Web channels ( sites, social networks, search engines like Google or YouTube ) Advertisements today must be ready to transform to move from billboards to videos on YouTube without distorting the brand and above all maintaining their Country Email List recognisability. Whoever designs your campaigns, therefore, will have to make an effort to find symbols, logos, images and copy that can be used effectively on all media. Advertising campaign, objectives The purpose of the ADV must be shared with the communication agency during the strategy planning phase. Two things can be promoted: The corporate image (values and affirmation of an identity) A single product or service (for example on the occasion of a launch or an offer).
We at Inside usually distinguish institutional communication from product communication, but these two objectives can also be present in a single well-studied strategy . Target Another fundamental element in ADV is the target. Depending on the people you want to attract (age, profession, gender, just to give some personal examples) you will need to study messages suited to them, in order to touch their emotions, their desires and become memorable for them. All these aspects are fundamental because the height of your brand and the values of your company must emerge from your ADV campaigns. Let's talk about your company together!
The ADV Channels Where should advertising be conveyed? Obviously there are two types of channels: The traditional ones ( posters, billboards, press, TV, radio, cinema, billboards ) Web channels ( sites, social networks, search engines like Google or YouTube ) Advertisements today must be ready to transform to move from billboards to videos on YouTube without distorting the brand and above all maintaining their Country Email List recognisability. Whoever designs your campaigns, therefore, will have to make an effort to find symbols, logos, images and copy that can be used effectively on all media. Advertising campaign, objectives The purpose of the ADV must be shared with the communication agency during the strategy planning phase. Two things can be promoted: The corporate image (values and affirmation of an identity) A single product or service (for example on the occasion of a launch or an offer).
We at Inside usually distinguish institutional communication from product communication, but these two objectives can also be present in a single well-studied strategy . Target Another fundamental element in ADV is the target. Depending on the people you want to attract (age, profession, gender, just to give some personal examples) you will need to study messages suited to them, in order to touch their emotions, their desires and become memorable for them. All these aspects are fundamental because the height of your brand and the values of your company must emerge from your ADV campaigns. Let's talk about your company together!