Post by account_disabled on Feb 24, 2024 3:02:06 GMT -5
Like your personality your voice doesnt change whilst your tone can differ depending on the situation. What does this mean for brands That their voice should remain the same but their tone can change based on whats appropriate for a platform or audience. For example if a brand is active on TikTok their tone may be more casual and humorous than on LinkedIn as its a platform targeted towards professionals. As the top ranked soft drink brand worldwide CocaCola needs no introduction.
CocaColas tone of voice is and always has been optimistic. to appeal to a varied audience and emphasise creating moments of happiness. Whether we look at a television advert or social media post CocaColas brand tone of voice is evident and familiar. Whilst the same can Guatemala WhatsApp Number List be said for CocaColas LinkedIn presence their tone of voice on the platform is definitely more formal and focuses on business success environmental and sustainability efforts and their employees. That being said some brands break the boundaries Highprotein plantbased cereal brand Surreals tone of voice has been an essential part of the brands journey.
Having a humorous tone of voice combined with Surreals imaginative campaigns has helped set the brand apart and boost brand awareness. In Surreal captured attention and sparked conversation online with its Fake Celebrity campaign. In a world where celebrity endorsements cost a small fortune Surreal put their thinking hats on and created The an ingenious campaign that went viral. They searched for normal people who shared the names of celebrities like Serena Williams Dwayne Johnson and Michael Jordan. Image Marketing Beat In this unconventional campaign the brands cheeky and playful tone of voice shone through leading to increased exposure and a wave of new fans.
CocaColas tone of voice is and always has been optimistic. to appeal to a varied audience and emphasise creating moments of happiness. Whether we look at a television advert or social media post CocaColas brand tone of voice is evident and familiar. Whilst the same can Guatemala WhatsApp Number List be said for CocaColas LinkedIn presence their tone of voice on the platform is definitely more formal and focuses on business success environmental and sustainability efforts and their employees. That being said some brands break the boundaries Highprotein plantbased cereal brand Surreals tone of voice has been an essential part of the brands journey.
Having a humorous tone of voice combined with Surreals imaginative campaigns has helped set the brand apart and boost brand awareness. In Surreal captured attention and sparked conversation online with its Fake Celebrity campaign. In a world where celebrity endorsements cost a small fortune Surreal put their thinking hats on and created The an ingenious campaign that went viral. They searched for normal people who shared the names of celebrities like Serena Williams Dwayne Johnson and Michael Jordan. Image Marketing Beat In this unconventional campaign the brands cheeky and playful tone of voice shone through leading to increased exposure and a wave of new fans.